Web Whizards of New England

Report	Cost Starting at:	With Recommendations/Guidelines, Add:
Keyword Analysis	$450.00 +	$150.00 +
Site and Competitor Analysis	$900.00 +	$300.00 +
Link Analysis	$450.00 +	$450.00 +
Baseline Analysis	$300.00 +	$150.00 +

Monthly Search Marketing Services

All Inclusive

“Guaranteed Traffic”

SEO Only

Our Search Engine Optimization Programs are customized uniquely to suit each individual site, depending on the site’s structure, current performance, industry, purpose, goals and target market.

Services

A Designated Positioning Team
Extensive Keyword Analysis
Current Site Analysis and Recommendations
Comprehensive Site Map (create new or edit existing)
Hand Submissions to the major Search Engines and Directories as needed
Yahoo Express Submission and/or optimized Category adjustments
Open Directory Submission and/or optimized Category adjustments
Written Online Marketing Report
Ongoing Online Marketing Advice
Real Time Search Engine Ranking & Visibility Reports

Development and/or maintenance of Link Popularity
Development and/or maintenance of Link Reputation
Optimization of your existing site <head> tags
Optimization of Navigation and Link Structure
Content Consultation and/or Development
Keyword Evaluation and Upgrades
Regular Content page tune-ups
Overture SiteMatch™ and SiteMatch Xchange™ Preparation and Submission Services when needed (replaces Inktomi, AllTheWeb(Fast) and AltaVista submission programs)
Monthly Competitive Comparison Reports
Monthly Log Analysis, Statistics and Visitor Reports (if raw log data provided by hosting company)

Pricing

Suggested pricing for SEO programs is evaluated individually for each domain. Pricing usually starts around $600 US/month, with the first three months monthly fee billed out at between $1200.00 and $2000.00 per month, and are based on elements including (but not limited to) the following:

Does the site have its own Uniform Resource Locator (URL) and Domain Name?
Does the site use non-search engine friendly elements such as Flash, Frames or JavaScript for navigation/content purposes?
Is your site mainly comprised of static HTML pages (.htm or .html), static .asp, .php pages, or dynamically generated pages?
Does your content management system allow the flexibility to uniquely optimize <head> tags, links and text content on each individual page?
What is the competition level of keyword phrases (how many other sites are competing for these phrases, and how aggressive is the competition within the industry)?
How many phrases do you want in your campaign?
Are you targeting regionally specific keyword phrases (can either increase or decrease your competition level, depending on your industry. For example, travel industry is extremely competitive)?
Does your site already contain sufficient well-written content that reflects the keywords selected for optimization and positioning, in comparison to the current top-ranked sites for your key phrases?
Is the internal linking structure of the site compatible with search engine spiders?
Are there sufficient incoming links to your site from other quality sites (related to your subject matter) in order to deem your site as “credible” as perceived by the search engines?
How many pages from your site are currently already indexed in the various engines’ databases?
How soon do you expect to see results? (example: your product is seasonal and you are ramping up for an upcoming expected surge in inquires by a certain date)
How many internal resources can you devote to this project or would we be handling implementation of all initiatives?
What is the goal of your search marketing campaign…branding, customer relationship development or online sales, etc.?

Pay-Per-Click Management Only

PPC can be used alone or as an add-on, combined with any SEO package or Traffic Tracking package.

The total cost of setting up and monitoring your PPC campaign will depend on several factors, including:

The total number of key phrases you want to bid for
How competitive the industry is (which will affect the level of monitoring for the bids, such as updating your PPC accounts several times per day vs. several times per week, for example)

On a per 10 keyword basis, approximate pricing for campaign management is as follows:

Overture:
Set Up:                         $375 - $450+
Management:               $225 - $300+ Monthly
Monthly Click Budget:    based on choice of key phrases

Google:
Set Up:                         $300 - $375+
Management:               $150 - $225+ Monthly
Monthly Click Budget:    based on choice of key phrases

We will also provide custom quotes on secondary PPC campaigns (FindWhat, Kanoodle, Enhance, etc.).

“A la Carte”

Personal site consultation time (over and above the custom-designed SEO analysis/package proposed) is available at the rate of $150US/hour.

We also provide full web design services, on a custom quote basis, also at our $150US/hour rate.

Typical hosting fees are $19.95 per month for a business site - billed monthly to a credit card or invoiced semi-annually in advance.

Custom designed professional web sites are priced based on content. A typical initial web presence with custom graphics and with "about us", "services", "testimonials", & "contact us" sections with less than 50 photos would be priced at $695.00 if hosted on our servers.

Budget sites with only a few pages can be implemented for as little as $295.00

Ongoing updates to websites are invoiced at $60 per hour with no minimum charge. For example, adding a photo and changing the price on a "home for sale" listing would take about 5 minutes ($5.00)

Most "add-ons" to websites - calendars, blogs, newsletter software, etc. range from $75 to $250 for licensing and installation.

You can manage your own URL registration annually, or we can do it for you. We charge $35 per year.